Over the past few years, I’ve mastered the best practices for gathering influence, authority and the ability to captivate an online audience. I’m going to be sharing those with you today and over the next few blog posts.

Most people skip this part and want to go right to the tactics. And don’t worry, I’m going to be talking about tactics in the following emails, because they are a very vital piece of the puzzle.

But when you focus on tactics alone, before laying the proper foundations for your business, it leads to inconsistency, crash and burn, and feast or famine.

So I want to share with you the 5 C’s that are the bedrock of attracting clients that don’t just like you, but see you as a beacon for their success. When these are applied CONSISTENTLY (that would be the 6th C lol) then you have on your hands a repeatable process for magnetizing, motivating and monetizing.

Here are the 5 C’s to creating a dedicated ready-to-buy tribe:


Credibility comes with a proven track record: happy clients, RESULTS, and other people talking about you. This is how you create raving fans and clients. When you continually add value, people will appreciate, trust and buy from you.

Another way to get instant credibility and position yourself as an expert (whether you are new or a seasoned entrepreneur) is to contribute your expertise to other people’s already established platforms. This is how you shift to ignite the domino effect in attracting clients without effort but rather your leadership speaking for you.


Understanding your target market with total clarity is essential. You must know who you want to be a hero to. You do this by talking to REAL people, not doing random surveys. Better yet, talk to people who have hire you in the past and find out WHY.

Adopt the exclusivity marketing idea – you are not for everyone and that is something that most entrepreneurs don’t leverage correctly. Being exclusive allows you to be picky about who you work with and why, and also creates respect in your market. This is required to being an influencer and a trendsetter.

Don’t fall into the false notion that you are limiting yourself, rather understand that you are calling in the EXACT people who need you. Remember, if you’re one in a million, there are 6000 people just like you, do the math.


If you don’t believe in yourself or what you do- NO ONE ELSE WILL. Period. You must have confidence and assuredness in what you are doing and what you are putting out into the world. If you don’t yet, stop. Take a step back and figure out what you need to do to get it. Do you need additional coaching or training? Do you need to study your industry more? Do you need to take more action and be willing to get more uncomfortable?

Developing confidence is essential when starting an online business- or any business for that matter. Confidence is attractive and confidence is magnetic. When you are confident in who you are, what you represent and assuming you can actually get results, you will naturally attract customers and clients. When you have doubt, fear and question yourself, you will see the opposite effect. Guaranteed.


The concept of the 1000 true fans is the foundation of a long lasting, sustainable and credible business. They are the hardest to achieve but the most worthwhile. In upcoming emails, I will give you a behind the scenes look on how I grew my tribe and was able to magnetize them from the outset.

You do this by connecting through story and realness. People are attracted to authenticity and vulnerability. Share who YOU are and you will pull in the right tribe.

But it’s not just about connecting with potential clients and customers, connecting with influencers and peers is just as important to growing and scaling your business. One way to do this is to become the Star Student. A concept I cover extensively in Get PAID.


Content is one of the fundamental fundamental layers of attraction marketing, the ensures you are connected to your buyers every step of the way.

Creating relevant, viable and value driven content that allows you to stay integral to your beliefs and the way that you are in the world. The stronger your content, the more powerfully you define your clients, their pain, your solutions which then becomes the inspiration behind viral shares and unsolicited referrals.

There is no quick-fix scheme to building a business, but there is a formula for creating leadership that builds a long-lasting sustainable audience, income and impact that:

→ Pulls together marketing and strategy that works for your particular business and your personality.

→ Allows you to be visible with integrity so that you never have to feel like you are pretending to be someone you are not.

→ Shows you how to shift your mindset towards money and client attraction on a level that truly aligns you with your desired income.