One of the staples in any successful online business is to create a rapport and true connection with your tribe. It really is all about relationships. It’s never about you, it’s always about them. And when you can make that switch, your entire business will start to shift and you will create raving fans who love and adore you and are ready to buy.
I remember when I started my journey as a coach, I fell head over heals in love with Marie Forleo. I watched her super valuable, content packed videos for two weeks straight and as soon as B-School was open for enrollment, I was SOLD. I just knew that if she packed that much awesomeness in her free content, her paid program HAD to deliver.
So, how do YOU create raving fans? Simple. You show up and you over deliver.
People need to know who you are, how you can help them and what makes you different. The best way to do that is to provide VALUE and CONTENT. One caveat:
You must give away your best content. If you give away junk. no one will ever pay you for your products or services.
And that’s a fact.
When you give away good stuff, it builds confidence, it builds trust, it builds likability and it positions you as the expert everyone wants to be around.
MEET JORDANA JAFFE
Jordana knows how to create ravings fans AND turn them into happy buyers. Jordana grew her tribe for 10 months before she launched her first program. She grew her very engaged FB group to 3500 members. When she launched her first program Community Love Fest, she sold 94 spots and had a $50,000 launch. One month later, Jordana knocked her second program launch Facebook Groupies out of the park! Almost 400 women from 23 different countries joined making it another $27K for Jordana.
Now THAT’S how it’s done!