The best marketers and most successful businesses I see have no shortage of content. They are always putting something out there. Whether it’s a blog post, daily video, podcast, freebie or webinar.
They are the experts. And they show that by consistently giving value to their audience. This positions them as the person who knows most about their industry/niche and also builds the know, like and trust factor.
If you want to make it in the online world, you have to get comfortable with creating content.
Stuck on what to actually create your content on? I think most people make this harder than it has to be.
I believe you already have TONS of content waiting to be unleashed.
Think about the questions you get asked all the time.
Go back through feedback forms and client notes and notice patterns.
Ask specific questions in forums as it relates to the problem you solve.
Go into private groups and membership sites and see what common things people are asking about or complaining about.
You can also repurpose content you already have. If you have a video, you can strip the audio and turn it into a podcast. You can turn a really good blog post into an audio or webinar.
Go back through any really long blog posts, or course materials (that you’ve created of course!) and pull pieces out. Break things out and go deeper into the topic.
For example, if you have a blog post on three ways you are sabotaging your relationships, you can break that into 3 videos and turn it into a mini-training series or an opt in.
There’s no need to recreate the wheel every time. Recycle and remix your content and you’ll always have more than enough. Just make sure you tweak things like the title and the format so that is “seems” different to your audience.
Your medium can be audio, video, written content or a combination of all three.
1) Check popular magazines like Cosmopolitan or O Magazine to get ideas on create compelling headlines.
2) Look at taglines, billboards or marketing techniques from brands that have nothing to do with your industry- like cars, restaurants, etc. to come up with new and exciting ideas.
3) Open up Amazon and look for books in your niche. Amazon/Kindle has an awesome feature that lets you “look inside the book”. Scan chapter titles for additional ideas on blog post or content titles.
40 CONTENT IDEAS:
3. Guide (aka really long blog post)
12. Personal Stories
13. Case studies
15. Facebook Live
19. How to’s
20. Before & afters
21. Visual content
25. White papers
29. Cheat sheets
30. Behind the scenes
31. Round up posts/content
33. Instagram Story with poll
34. Mind maps
35. Resource pages
36. Link love (around the web)
37. Book reviews
38. Results of polls/surveys
40. Do’s & Dont’s
This list is sure to have gotten your wheels spinning. Now, I don’t want you to lose momentum here. Take action NOW. Get out your notebook and write down 26 ideas for content.
EXTRA CREDIT: Now go back through your list of 26 things, put a date next to it, and schedule it into your calendar. Viola! You have content for the next 6 months! Or if you choose to put something out bi-weekly, you have content for a year.
Pretty groovy, huh?
I’ll be back with 31 in-depth content prompts in case you’re stuck on what actually to write about.