A few months ago I was on a discovery call to talk about a (very expensive) program I was considering investing in. Part of me already knew I was signing up before the call even began. To be honest, I was curious how the sales team handled their sales calls for such an expensive program. Mind you, this is a group program that costs as much as my 1:1 program does.

As I was on the phone with the sales guy, we started talking about my business, my vision, what was stopping me (nothing at the time), and then he asked me what my monthly financial goal was.

I told him $50K. That would be about $600,000 per year and that was perfect for me. He fired back with “What about $100K a month?”

A huge smile spread across my face. I got a little excited. Wait, is that even possible? By my calculations, that means I have to help a LOT of people per month. Still. I was intrigued. I let him keep going. And unknowingly I was getting sold on his dream of making $100K a month when I was perfectly fine with a goal of $50K a month.

Needless to say, I signed up. I changed all of my monthly goals to reflect this new vision of $100,000 a month.

But after I sat with it for a few days, I started to feel uneasy. I still felt like the $100K a month was just out of reach and that I would still have to work really hard to get that.

So I decided to stick with my gut. With what would feel really good and doable for me. A place I knew I could get to without killing myself or burning out. $100K was just out of reach, but $50K seemed a little too easy and comfortable. So I increased my goal to somewhere around the middle of those two numbers.

And I want you to do the same. Yes five figure months and six figure launches are all the rage, but I’m here to tell you that they are not for every one.

Maybe your goal is to make $5,000 a month consistently or to just replace the current income you are making at your 9-5. And that’s is perfectly okay.

To date, THREE of my clients have quit their six figure corporate jobs to pursue  their life’s purpose. Maybe you don’t have a six figure job. Maybe you just want to replace your $40K or $50K job. That’s just $3-5K a month you need to make in your business, which is totally doable if you put in the work. For most coaches in most niches, that’s equal to only one client a month (maybe two).

P.S. I decided to let go of that $100K a month dream because it wasn’t mine. And three months later, I actually did book $100,000 in a single month. It was a really interesting feeling and even though I had actually made it happen, it didn’t feel as perfect as I thought it would.