1. Ask yourself what makes you buy?
What are your own buying habits? What features or benefits make you say yes? Chances are, your ideal clients will have the same or similar buying habits, which brings me to #2
2. Put yourself in their shoes.
While a lot of times, our ideal client is similar to us, we have to remember they are not us. Even if our idea can be described as you 3 years ago, you have to think back to what you were feeling at that time and how that stacks up to what they are going through right NOW.
3. Don’t reinvent the wheel, just change one of the spokes.
If you have experienced a “failed” launch or a launch that wasn’t up to your standard, instead of scrapping it completely or changing the entire thing, take a step back and look at what worked and what didn’t. Chances are you don’t have to change everything, just one little piece. And that can make all the difference in the world.
4. Don’t change the system, change the delivery.
Similar to what I was saying above, maybe it’s not the content or the information in your program, but the actual delivery. Maybe you offered a group program when your ideal prospects prefer 1:1 time. Maybe you have 456 video tutorials and your people prefer audios and PDF’s. (Not sure? Survey them.)
5. Finally, ask yourself if your KLT was in place when you launched.
A lot of people think the launch starts as soon as the sales page is up or the cart opens, but that’s just not true. Launching needs to start way before that. I suggest anywhere from 6-8 weeks before you announce your product or service, you should be giving extra amounts of content, free stuff, engaging your audience and getting them excited for when you do announce your program.
If you’ve experienced any less than stellar results when launching, be sure to check in and evaluate. Don’t just throw in the towel and start completely over. There are a lot of factors that play into a successful launch, and sometimes, just one thing out of place can throw everything else off.